Senior Marketing Manager
Anchor Solutions is always looking for talented people to become its team members. We realize that productive people are always a good addition to our organization. So if you have the financial acumen and the passion to work with some of the biggest companies in the world, join in!
Responsibilities
You will be responsible for building brand awareness, generating qualified business opportunities, and supporting the company’s commercial growth through integrated marketing programmes:
- Develop and execute the company’s marketing strategy aligned with business objectives.
- Build and strengthen the Anchor Solutions brand across digital and offline channels.
- Plan and manage digital marketing campaigns, including SEO, content marketing, email marketing, and social media.
- Develop marketing materials, case studies, presentations, and thought leadership content.
- Manage the company website and optimise user experience and lead generation.
- Plan industry events, trade exhibitions, networking activities, and webinars.
- Monitor marketing performance, campaign effectiveness, and return on investment.
- Work closely with the Business Development team to generate and nurture qualified sales opportunities.
- Manage external agencies, designers, content creators, and marketing vendors where required.
- Stay informed on market trends, competitor activities, and emerging marketing technologies.
Skills/Experience
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum 7 years of experience in B2B marketing, preferably within consulting, technology, enterprise software, or industrial automation
- Demonstrated experience developing successful integrated marketing strategies and lead generation campaigns
- Strong understanding of digital marketing, SEO, SEM, content marketing, email marketing, and social media platforms
- Excellent written and verbal communication skills in English; Thai language proficiency is highly desirable
- Experience with CRM platforms, marketing automation tools, and website content management systems
- Strong analytical skills with the ability to interpret campaign data and optimise performance
- Excellent project management, leadership, and stakeholder management capabilities
- Creative, commercially minded, and results-oriented with a proactive approach.
- Experience marketing to international B2B clients across Southeast Asia is a strong advantage.